Disney and the Gospel #2 – Evangelism

What I learned from Disney in accordance with the Christian life

#2 – Evangelism

I noticed something as I was staying at the Disney resort and riding the Disney bus into the Disney park where there were Disney characters from Disney movies – Disney is great at evangelism.

Now, they’re not evangelizing like Christians do. They’re message is completely different, but they sure are successful at it. Disney doesn’t do anything that doesn’t promote themselves. That’s what has made them such a powerhouse in so many different fields. They have resorts, theme parks, cruise liners, vacation hotspots, television channels, movies, cartoons, and they even have an english school in China. Why do they do all these things? To get the word out about Disney.

Chances are, if you have kids, they know about Disney world. They may not know their home address but you could blindfold them and spin them around and they’d be able to point in the direction of Disney world. Disney knows exactly what to do to get the word out and their most recent advertising campaign is evidence of that.

I think we could learn a lot from Disney on how to evangelize. As Christians we are supposed to be barring the name of Christ wherever we go. Everything we do should be a reflection of our Creator, and every response we give should reflect grace and mercy to those around us.

Christ calls us to be both salt and light in the world. That means we are supposed to be a reflection of Christ and a physical presence in our society. Too often our gospel proclamations are kept behind closed doors and only fall on the ears of converts. If we’re going to win ground for the Kingdom of God, we’re going to have to get out there and get excited. Every aspect of our lives should make those around us jealous and cause them to long for what we have. As Christians, we should be as excited about going to heaven as a football player is about going to Disney after winning the Superbowl.

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